AleXa
Marketing and global promotions from 0 to 1 for pop queen AleXa, driving total listens to over 100 million and fan following to over 2 million. Propelled AleXa to #7 on the Billboard’s World Digital Song Sales Chart, and top 50 on the Pop Airplay Chart.
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Client
ZB LABEL
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MARKETING CHANNELS TOUCHED
Influencer Marketing, Co-Promotional Partnerships, Performance Advertising, Social Operations, Media & PR
We combined multi-disciplinary marketing efforts to maximize AleXa's growth
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PR & Earned Media: Leveraged earned media coverage for AleXa’s global activities, landing prime placements in outlets such as Billboard, Forbes, Allure
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Influencer Marketing: Generated opportunities for cross-functional collaboration in order to expand AleXa’s reach, totaling over 100 million organic views
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Global Partnerships: Facilitate co-promotional partnerships with industry leaders, increasing awareness of the AleXa brand
We rallied fans across 52 U.S. states and territories to usher in a historic win for AleXa on NBC’s American Song Contest, hosted by Kelly Clarkson and Snoop Dogg
